Data Services

Hosting

Sapien's enterprise data center hosts, manages and secures the customer records for some of Canada's largest marketers. From basic contact information to demographics, profiles, transactions and marketing activity, Sapien manages a variety of data types and volumes. Available 24/7, Sapien clients have full access to explore, import, export and manipulate their customer information. Sapien provides a tier one data environment that ensures the highest level of data availability, speed, security, backup and integrity.

Enrichment

Consumer information frequently changes - people move, change phone numbers and email accounts. Sapien helps its clients improve the accuracy of their customer records by identifying and correcting inaccurate and incomplete information. Sapien uncovers the truth amongst multiple versions of the same customer record. We fill the gaps in existing information and add new data points that didn't exist before. Rich, accurate data leads to greater customer intelligence and more effective campaigns.

Capture

Creating valuable customer assets is at the core of Sapien's business. We know what data is of most value in building a complete customer profile and how to turn customer interactions into customer assets. With expertise in permission-based, opt-in, privacy compliant approaches, Sapien understands when consumers are willing to share information. Whether through channel conversion programs (direct mail to email), surveys, promotions or online preferences portals, Sapien provides the tactics, tools and technologies that help its clients gain more data points on their customers and better understand their needs and preferences.

Procurement

Sapien has built its own asset of external data sources unique to the Canadian market. From contact information and demographics, to lifestyles, buying habits and predictive scores, Sapien data is both wide and deep. With user-friendly on-demand analytics the Sapien data asset can be explored and interrogated across numerous variables to create lists, run counts, predict response and activity scenarios and hone in on specific targeted segments. Sapien data can be purchased and exported to power promotional, research and customer acquisition activities.