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IntelliMaxxTM Customer Interaction ManagementTrack your customer preferences and marketing trends.
The successful collection and management of customer data is the core of marketing intelligence and action; and, increasingly integration is the enabler. IntelliMaxxTMCustomer Interaction Management is a powerful tool to collect and manage customer data. Integration is facilitated by the open architecture of IntelliMaxx that interfaces with virtually any existing database or system.
With IntelliMaxxTM Customer Interaction Management our clients have the ability to effectively collect customer information that can then be easily accessed for any number of communication requirements, such as by campaign, channel, referral source, etc. The customer-centric measurement of marketing impact allows organizations to maximize their marketing investment and drive incremental customer profitability.
IntelliMaxxTM Customer Interaction Management can address requirements, such as:
- Customer interface for self-service profile management
- CSR Interface to manage customer profiles and interactions
- Rules-based offer generation and presentment through multiple channels (i.e. call centre, email, online)
- Set of tools for marketing managers to configure and manage online interactions
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