|
|
IntelliMaxxTM Customer Data Integration and IntelligenceTrack your best customers from first interest to action.
The power and value of any data is in the business intelligence that can be derived from it. IntelliMaxxTM Customer Data Integration and Intelligence allows clients and their agencies to monitor and measure critical key performance indicators, such as:
- Overall program effectiveness
- Conversion rates
- Return on investment
Key features of IntelliMaxxTM Customer Data Integration and Intelligence:
Data Integration
- Data acquisition and data integration from all sources
- Data transformation from original data to marketing datamarts and optimized for multi-dimensional analysis
- Role-based security and record access
- Measure and manage data quality
Customer Intelligence
- Customer analytics, reporting and optimization
- Define and create target communication segments
- Create rules for treatment segments (e.g. top 20% customers by lifetime value, recent website visitors)
- Web-enabled drill down, multi-dimensional analytics capability (OLAP)
- By audience analysis/ based on contact classification
- In-place data mining engine and tools for predictive analytics and discovery
Campaign Intelligence
- Campaign analytics, reporting and optimization
- Ability to assess customer performance by channel
- Customer-centric campaign reporting and optimization
- Campaign-centric intelligence through dashboards, key performance indicators (KPIs), standard diagnostic and optimization reports
- Role-based, personalized dashboards
- Cross-channel and channel-specific reports and analytics
|
|
     |
