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IntelliMaxx Advantage
The IntelliMaxx Advantage
IntelliMaxx delivers functionality that allows today's marketing professionals to navigate the complexity of high-volume, multi-channel customer communications and gain critical, real time business intelligence from the overwhelming amount of data their efforts generate.
The formula is simple; achieving it is not - until IntelliMaxx
IntelliMaxx facilitates the implementation and analysis of the detail-laden, high-volume, data-rich work of marketing departments. IntelliMaxx uses standards-based open architecture allowing it to act as a veneer over any number of existing enterprise systems and datamarts.
The Emergence of Context
Marketing executives and managers are increasingly utilizing data to understand customer behaviour and foster one-to-one customer relationships. As the reliance on data increases, so does the demand for marketers to apply insights and develop strategies in multifaceted and complex context.
Within today's enterprise, data about customer interactions is managed within multiple systems and applications, such as point of sale, operational CRM, business intelligence tools, and online marketing functional applications. Each application uses different metrics within the context of the application but not necessarily aligned with the overall marketing strategy context, such as acquisition, retention or cross-sell.
How can marketing organizations best integrate data about customer interactions to provide a full contextual view?
IntelliMaxx facilitates contextual data integration utilizing a unified customer interactive event model and semantic network to create more effective multi-channel interactions with customers and prospects.
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