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Subscription-based Services
Subscription-based service provider doubles its membership and gains lead on its competition in an emerging market
Situation
The client, a leading subscription-based service provider, wanted to accelerate its lead in a highly competitive and emerging market. They wanted to communicate consistently and effectively with their customers through multiple channels, have a complete history of all interactions, target the right people, and conduct effective life cycle management. In order to expedite results, they sought to integrate all customer data in a single platform.
Solution
The following IntelliMaxx modules were deployed:
IntelliMaxxTM Customer Interaction Management
IntelliMaxxTM Email Marketing Studio
IntelliMaxxTM Customer Data Integration and Intelligence
With these IntelliMaxx components, the client was able to:
- Integrate rule-based recurring e-mail and offline campaigns
- Initiate e-mail dialog marketing
- Deploy e-newsletter campaigns
- Configure portal dashboards
- Provide online membership and profile management
- Realize data integration with the internal operational systems: subscription management and customer service
- Access advanced customer data and business intelligence (BI) allowing them to see the complete consumer life cycle from acquisition to usage and retention to win back
- Full integration with automated dialers, direct mail, on demand emails & triggered campaigns
Results
The client was migrated onto IntelliMaxx in November 2006. Between November 2006 and October 2007 our client achieved an increase in subscriptions by a phenomenal 152%
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