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Search Engine Optimization (SEO) Case Study

A global digital camera manufacturer grows Google ranking by 50% utilizing Search Engine Optimization


Situation

The client, a global digital camera manufacturer, was experiencing very unsatisfactory organic listings and was appearing well below listings from their other international divisions. The situation had become even more acute after a web site re-launch done by a third party.

Solution

The manufacturer approached dthree for assistance, and dthree was able to diagnose the problem and provided the following solution:
  • The web site was examined for the issues that prevented search engines from in classifying the content.
  • Solutions were tailored to meet the capabilities and restrictions of the existing website content management system through consultation with the client's IT department.
  • A dthree programmer was deputed to work on-site with the client to implement approved site changes.

Results

  • Overall rankings on Google grew by more than 40% on the 39 targeted pages.
  • Overall rankings on Google were increased by more than 50% on the core product camera pages.
  • Changes in rankings were reflected within 4 weeks if implementation.


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