|
|
Consumer Packaged Goods
Global Beverages Company Migrates to 1:1 Realm and Develops Customer Relationships across Multiple Brands
Situation
The client, a leading global alcoholic beverages company, wanted to integrate their online and offline brand marketing initiatives to maximize their marketing investment and manage customer relationships effectively across numerous brands. They needed to integrate data from more than 30 web sites, 15 e-commerce sites, email, kiosks, promotional campaign responses and contest ballots.
Solution
The following IntelliMaxx modules were deployed:
IntelliMaxxTM Customer Interaction Management
IntelliMaxxTM Email Marketing Studio
IntelliMaxxTM Customer Data Integration and Intelligence
With these IntelliMaxx modules, the client was able to:
- Access reporting and predictive analytics by brand, customer or customer segment
- Complete online lifecycle management of consumer relationships across all brands
- Track Key Performance Indicators via online dashboards
- Manage customer data and online membership and web services
- Deploy brand and corporate e-direct campaigns with AB testing and segmentation driven by online polling and surveys
- Manage for profit e-commerce sites with branded product
- Leverage geo-targeting and membership sign-in to create localized and customized content
- Manage and measure all of the marketing and brand activities from a single platform with flexible and secure dashboards
Results
- The Client was able to leverage and grow the consumer data across hundreds of campaigns globally with a central data warehouse and manage all the messages on a by-consumer and by-brand basis.
- The Client was able to combine all of the CRM / Online management activities under one central supplier with a single data warehouse platform including:
- Email
- Data Management
- Business Intelligence (BI)
- Portal and Content Management
- Loyalty and Membership Management
- Digital Downloads and Podcasts
|
|
   |
